Genting, China Southern gear fly-cruise deal for takeoff

Guangzhou, June 27, 2017

Genting Cruise Lines and China Southern Airlines have signed an MoU to work together to market the fly-cruise concept in China and develop Guangzhou into a world-class cruise homeport and travel hub.

Both parties will channel resources towards product development, sales, marketing and promotions to create new products, such as the new Air + Cruise + Travel programme targeting MICE, group and individual travellers.

Genting Southern(1)They will also further develop promotional opportunities through loyalty programmes, such as exclusive access to VIP lounges and express check-ins; affiliate rewards programs, express luggage portal service and more.

The agreement will be rolled out in two phases: the first involves cross-promotion to corporate staff and affiliates of both parties, followed by a full-fledged promotion campaign in the market to drive domestic and international travel across all sales channels.

Kent Zhu, president of Genting Cruise Lines, said: “It is our goal to expand the source market of Guangzhou, propelling the advancement and development of the cruising industry in the country.”

This strategic partnership is also supported by the Tourism Administration of Guangzhou Municipality.

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